GRAPHIC DESIGN + ART DIRECTION

  • IDENTITY

  • COLE HAAN

  • KATE SPADE NEW YORK

    • SHOP / PLAY

    • FALL 10 INSPIRATION

    • SUMMER 10 VIDEOS

    • SUMMER 10 CATEGORY PAGE

    • SUMMER 10 BEHIND THE SCENES

    • BOOK CLUTCHES

    • MOTHER'S DAY

    • YEAR OF COLOR [B+W]

    • THINGS WE LOVE

    • 3 WAYS TO WEAR - SPRING

    • 3 WAYS TO WEAR - SUMMER

  • MoMA

  • THIS MONSTER

  • VERA

  • HEARTWORK

  • BROOKLYN DIARY

NEW WORK

ILLUSTRATION / ART

  • EXPLORATIONS

  • SEQUENCE

  • POETRY SOCIETY OF AMERICA

  • TINY ATLAS QUARTERLY

ABOUT

CONTACT

 Julianna Goodman

 

PROJECT:

 

Performance Exhibition Series Identity

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for the Performance Exhibition Series at MoMA. Identity needed to function within print, digital, and three-dimensional spaces within the museum.

 

CREDITS:

 

Design: Julianna Goodman

Creative Direction: Julia Hoffman

 

PROJECT:

 

Identity

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for the Performance Exhibition Series at MoMA. Identity needed to function within print, digital, and three-dimensional spaces within the museum.

 

CREDITS:

 

Design: Julianna Goodman

Creative Direction: Julia Hoffman

 

PROJECT:

 

Identity

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for the Performance Exhibition Series at MoMA. Identity needed to function within print, digital, and three-dimensional spaces within the museum.

 

CREDITS:

 

Design: Julianna Goodman

Creative Direction: Julia Hoffman

 

PROJECT:

 

Identity

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for the Performance Exhibition Series at MoMA. Identity needed to function within print, digital, and three-dimensional spaces within the museum.

 

CREDITS:

 

Design: Julianna Goodman

Creative Direction: Julia Hoffman

 

PROJECT:

 

Identity

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for the Performance Exhibition Series at MoMA. Identity needed to function within print, digital, and three-dimensional spaces within the museum.

 

CREDITS:

 

Design: Julianna Goodman

Creative Direction: Julia Hoffman

 

PROJECT:

 

Identity

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for series of performances at MoMA. Identity needed to function in print as well as within the exhibition "space", which would move around the museum as per the requirements of each

performance.

 

CREDITS:

 

Design: Julianna Goodman

Creative Direction: Julia Hoffman

 

PROJECT:

 

Into the Sunset Exhibition Identity / Graphics

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design / Exhibition graphics for a photography show dealing with the American West.

 

CREDITS:

 

Design: Julianna Goodman / Elina Asanti

Creative Direction: Julia Hoffman / Ingrid Chou

 

PROJECT:

 

Identity Design / Graphics for In Situ / Architecture and Landscape

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for a show curated by the Department of Architecture and Design

 

CREDITS:

 

Design: Julianna Goodman

 

 

PROJECT:

 

Identity Design / Graphics for Dreamland: Architectural Experiments since the 1970s

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for a show curated by the Department of Architecture and Design

 

CREDITS:

 

Design: Julianna Goodman

 

 

PROJECT:

 

Identity Design / Graphics for Dreamland: Architectural Experiments since the 1970s

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for a show curated by the Department of Architecture and Design

 

CREDITS:

 

Design: Julianna Goodman

 

 

PROJECT:

 

Exhibition Identity and Graphics, Bernd & Hilla Becher : Landscape / Typology

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for a survey of the works of Bernd and Hilla Becher, curated by the Department of Photography at MoMA.

 

CREDITS:

 

Design: Julianna Goodman

Creative Direction: Ingrid Chou

 

 

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