GRAPHIC DESIGN + ART DIRECTION

  • IDENTITY

  • COLE HAAN

  • KATE SPADE NEW YORK

    • SHOP / PLAY

    • FALL 10 INSPIRATION

    • SUMMER 10 VIDEOS

    • SUMMER 10 CATEGORY PAGE

    • SUMMER 10 BEHIND THE SCENES

    • BOOK CLUTCHES

    • MOTHER'S DAY

    • YEAR OF COLOR [B+W]

    • THINGS WE LOVE

    • 3 WAYS TO WEAR - SPRING

    • 3 WAYS TO WEAR - SUMMER

  • MoMA

  • THIS MONSTER

  • VERA

  • HEARTWORK

  • BROOKLYN DIARY

NEW WORK

ILLUSTRATION / ART

  • EXPLORATIONS

  • SEQUENCE

  • POETRY SOCIETY OF AMERICA

  • TINY ATLAS QUARTERLY

ABOUT

CONTACT

 Julianna Goodman

 

PROJECT:

 

Glue Identity

 

CLIENT:

 

Glue

_

 

Identity design for retail concept.

 

CREDITS:

 

Design / Art Direction: Julianna Goodman

 

PROJECT:

 

Performance Exhibition Series Identity

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for the Performance Exhibition series at MoMA. Identity needed to function in print, digitally, as well as within any number of spaces within the museum itself given the transient nature of

the series.

 

CREDITS:

 

Design: Julianna Goodman

Creative Direction: Julia Hoffman

 

PROJECT:

 

Identity, Geometry of Motion Exhibition

 

CLIENT:

 

Museum of Modern Art, New York

_

 

Identity design for an exhibition curated by the

Department of Media at MoMA.

 

CREDITS:

 

Design: Julianna Goodman

 

 

PROJECT:

 

Identity, this monster

 

CLIENT:

 

Julianna Goodman

_

 

Identity design for a children's app / digital story about color eating monsters.

 

CREDITS:

 

Design: Julianna Goodman

 

PROJECT:

 

3 Ways to Wear, Online Identity

 

CLIENT:

 

kate spade new york

_

 

Identity for interactive piece demonstrating three ways to wear spring signature pieces.

 

CREDITS:

 

Design: Julianna Goodman

Creative Direction: Theresa Canning Zast

 

 

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